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Why Can’t Anyone Find My Business on Google? (And How to Fix It)

05 August, 2025
3 minutos de leitura

No one finds your business on Google? It’s a common issue — and totally fixable. This guide shows you how to boost your online visibility, even without technical skills.

Step 1: Identify Why You’re Invisible on Google

Before taking action, you need to understand where the problem comes from.

Ask yourself:

  • Does your business show up when someone searches your exact name?
  • Are you listed on Google Maps?
  • Are your competitors outranking you on important keywords?
  • Is your site slow or not mobile-friendly?

Our tip: Try Googling your own business like a potential client would. This simple test often reveals the first major issues.

 

Step 2: Be Present Where Google Expects You (Google Business Profile)

Many entrepreneurs forget a free and powerful tool: the Google Business Profile (formerly Google My Business).

With a well-optimized profile, you can:

  • Show up on Google Maps;
  • Display your hours, phone number, website, customer reviews;
  • Be featured in local search results (even without a website).

To-do:

  • Create (or claim) your profile;
  • Add photos, descriptions, services, hours;
  • Ask your customers for reviews.

Pro tip: The more accurate and up-to-date your info is, the more Google trusts you.

 

Step 3: Is Your Website Optimized for SEO?

A poorly optimized website is like a store on a hidden alley — it exists, but no one finds it.

Check these basics:

  • Does your website load in under 3 seconds?
  • Is it mobile-friendly?
  • Does each page have a clear Title tag and Meta Description?
  • Are you using local keywords (e.g. city + service)?

Example: Instead of just “fast plumbing,” use “emergency plumber in Montreal”.

 

Step 4: Create Content Your Clients Are Searching For

Google loves helpful content. Every blog post, service page, or product listing is an opportunity to rank higher.

But be strategic: answer real questions your customers are asking.

Content ideas:

  • “How much does electrical repair cost in [city]?”
  • “5 mistakes to avoid when renovating your bathroom”
  • “Why choose a local accountant?”

The more high-quality content you publish, the more qualified traffic you’ll attract.

 

Step 5: Structure Your Website to Speak Google’s Language

Google reads your site like a robot — not like a human. It needs structure.

Make sure your site:

  • Has one page per service or product;
  • Uses proper HTML headings (H1, H2, H3);
  • Contains smart internal linking;
  • Includes a sitemap and robots.txt file.

Useful tools:

  • Google Search Console (free)
  • Screaming Frog SEO Spider
  • Yoast SEO (for WordPress)

 

Step 6: Get Backlinks (Other Sites Linking to You)

The more other trusted sites talk about you, the more Google sees you as an authority.

How to get backlinks:

  • Register on local or industry directories;
  • Collaborate with blogs or influencers in your field;
  • Ask partners or clients to mention you;
  • Publish guest posts on relevant websites.

Warning: Avoid shady or paid links — they can hurt your ranking.

 

Step 7: Be Active on Social Media to Boost Your SEO (Indirectly)

While social media doesn’t directly impact SEO, it boosts your visibility and traffic — which helps.

Tips:

  • Regularly share your content;
  • Use local hashtags;
  • Encourage followers to visit your website.

A strong content strategy can be the difference between a forgotten business and an unforgettable one.

 

Step 8: Analyze, Adjust, Repeat

SEO is a long-term game. What you don’t measure, you can’t improve.

Review monthly:

  • Website traffic volume;
  • Keywords that drive traffic;
  • Your best-performing and least-performing pages.

Recommended tools:

  • Google Analytics
  • Google Search Console
  • Ubersuggest
  • SEMrush

 

Why Can We Help You? Because We’ve Been There Too

We’re not here to sell dreams. We’ve been through the same struggles:

A website no one visits
Customers who never call
Feeling invisible despite all the effort

Today, we help entrepreneurs like you using a simple, accessible, proven system, built on real-world data.

 

FAQ – Frequently Asked Questions

Do I need to rebuild my website from scratch?
Not necessarily. Sometimes just a few optimizations can make all the difference.

Do I have to be an SEO expert?
No. This guide is designed specifically for non-tech users.

How long before I see results?
Typically, 1 to 3 months — if you apply best practices consistently.

What if I don’t have time?
We can guide you or recommend tools that make it easy to stay on track.

 

Conclusion: Stop Being Invisible. Take Control of Your Online Presence.

Being invisible on Google is not a fatality. It’s a common but solvable problem.
And the best part? You don’t need to be an expert or spend a fortune.

With the right tools, the right method, and a bit of consistency, you can transform your online presence and start attracting qualified leads every week.